About Ali

It’s a beautiful thing when a career and a passion come together.  Incentive Theory Events was founded by Ali LeBlanc, who brings years of event experience (20 and counting) and a slight travel addiction (40 countries and counting) together to create custom incentive travel programs for her clients.

A self-proclaimed citizen of the world, Ali holds dual citizenship in Canada and the United States, and previously called the United Kingdom home.  Over the better part of the past 2 decades, Ali has wound her way around the world, planning events across industries including law, energy, finance and technology. 

Holding two industry designations – CMP (Certified Meeting Professional) and CIS (Certified Incentive Specialist) – Ali got her start in events working on the supplier side with a winery group in Niagara-on-the-Lake, ON.  Quickly realizing she wanted to be the one planning events globally, she relocated to London, England and started collecting stamps in her passport.  A transfer took her to NYC, where the events and stamps continued, as they still do, now settled in Buffalo, NY.      

As an adopted Buffalonian, Ali supports the Sabres and Bills (through thick and thin), and is enjoying the city’s resurgence with the restaurants, activities and attractions that are always popping up.  In her spare time she loves spoiling her 2 nieces and 2 nephews in Canada, cooking, reading and, you guessed it … traveling!